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Digital marketing involves marketing to people using Internet-connected electronic devices,
namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines,
social media, email, websites and apps to connect with prospects and customers.
Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop
effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources,
you should consider engaging an experienced and versatile digital marketing consultant.
Definitely. Though companies in many business categories continue to approach digital marketing with skepticism,
avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at
all hours of the day.
We help entrepreneurs get ready to raise capital. This usually consists of some or all of the following services:
- Business plan development
- Financial forecast development
- Pitch deck (investor presentation) preparation
- Strategy development
- Market research and analysis
Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.
Mobile phones are the most used technology in the world. Most of your prospects spend the majority of their media time—and hours—using a smartphone. Mobile marketing focuses on mobile strategies like messaging, mobile applications, and mobile websites. A brand that ignores mobile marketing is doomed.
Content marketing is the creation and distribution of educational and/or entertaining information assets for the purpose of
generating brand wareness, traffic, leads and sales. Marketing content is generally free and does not explicitly promote your brand as an ad would.
Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.
The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.
Local SEO is the process of optimizing your online properties to generate traffic from location-based searches. It helps businesses promote products and services to local customers when they need them.
Native advertising is a form of paid media where the ads fit the form of the platform where they’re placed. While PPC and social media ads technically qualify as native advertising, most native advertising is articles published or promoted on editorial sites. Native advertising has grown steadily because (1) it’s not ignored like display ads are and (2) it’s not filtered by ad blockers.
A buyer persona is a representation of your ideal customer based on market research and data. Personas generally include customer demographics, behavior patterns, motivations, and goals. They should reveal insights about the buyers’ decisions including attitudes, concerns and criteria that drive buying decisions.
The answer to this question must be turned over to HubSpot, the company responsible for inventing the term. “Inbound marketing is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey. Potential customers find you through channels like blogs, search engines, and social media.”
Chances are your audience is active on one or more of the major social networks where billions of people spend time daily. Brands that understand the power of social media marketing and commit resources to it can boost awareness, drive traffic, interact with customers, drive sales, build loyalty, and win advocates.
Consider first the top social channels in terms of active users: Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Determine where your audience spends their time. Research the demographics and behavioral patterns of the users and consider the type of content you’ll share.
Email is stronger than ever. It’s more popular than any social media. It’s more private. More personal. More reliable. Most people rely on email and check their inbox multiple times each day. If you want to communicate directly with people who actually grant you permission to market to them, email is marketing is essential.
If you want to do professional marketing you need a professional copywriter. The role of a copywriter is more important than ever in the content-driven digital media world. Well-written copy builds brands, connects with the reader and inspires action.
Paid digital marketing programs should create results immediately. On the other hand, programs such as content marketing, email list building, and search engine optimization require persistence and patience. You might see some results in a matter of months, however, it’s likely to be six months to a year before you realize some of your traffic and conversion objectives.