Social Media Ads vs. Google Ads In today’s digital world, businesses face the challenge of choosing the right advertising platform to maximize their return on ad spend. The choice between Social Media Ads and Google Ads isn’t just about personal…
Hotel website must-haves Hotel owners often focusing first on creating a beautiful website for their property. It’s true that the first impression comes from striking photos, atmospheric videos, and impressive design. But in reality, appearance alone is not enough. A…
What is local SEO and why it’s a game changer If your business serves customers at a local level -such as a retail store, a hair salon, a café, or a delivery service- then local SEO isn’t just a nice-to-have.…
How online reviews affect your business reputation A few years ago, a business could survive on print advertising, traditional marketing, or a few good relationships. Today, the reality is very different: a single post, a phrase, or a review on…
7 ways to get more direct hotel bookings For most hotels, bookings via OTAs (Online Travel Agencies –such as Booking.com, Expedia etc.) are an important part of their revenue. However, the cost of this dependency is high, as OTAs’ commissions…
Google Ads for small businesses Small businesses that want to invest in Google Ads today face two realities: either they actually achieve meaningful results and have a real ROI (return on investment), or they waste resources, their campaigns bring “clicks”…
The “online presence” of you business website Still treating your website like a digital brochure? Almost every business has some form of a company profile and an online presence, but it’s no longer enough to “be online” just to exist.…
From 28 June 2025, the European Accessibility Act (Directive (EU) 2019/882) (the EAΑ) will enter into force across the European Union through the national laws of the Member States. The EΑA will harmonise for the first time accessibility requirements for…
The Google business profile can become a powerful tool for any business manager who wants to optimize their visibility in Google search and attract more visitors. Here we will look at some improvement measures to enhance your hotel profile on…
Part of the success of your digital presence is certainly the attractive captions. Although captions are short, they can capture the attention of your target audience, increase interaction, and promote your content. Together, we will see how you can write…
