7 ways to get more direct hotel bookings For most hotels, bookings via OTAs (Online Travel Agencies –such as Booking.com, Expedia etc.) are an important part of their revenue. However, the cost of this dependency is high, as OTAs’ commissions…
Google Ads for small businesses Small businesses that want to invest in Google Ads today face two realities: either they actually achieve meaningful results and have a real ROI (return on investment), or they waste resources, their campaigns bring “clicks”…
The “online presence” of you business website Still treating your website like a digital brochure? Almost every business has some form of a company profile and an online presence, but it’s no longer enough to “be online” just to exist.…
From 28 June 2025, the European Accessibility Act (Directive (EU) 2019/882) (the EAΑ) will enter into force across the European Union through the national laws of the Member States. The EΑA will harmonise for the first time accessibility requirements for…
The Google business profile can become a powerful tool for any business manager who wants to optimize their visibility in Google search and attract more visitors. Here we will look at some improvement measures to enhance your hotel profile on…
Part of the success of your digital presence is certainly the attractive captions. Although captions are short, they can capture the attention of your target audience, increase interaction, and promote your content. Together, we will see how you can write…
In today’s digital marketing strategy, you have a great ally and that’s meta ads, which mainly involve Facebook and Instagram. As Meta is constantly evolving, you constantly have new opportunities and options. You can take a look at what you…
SEO (Search Engine Optimization) is an important business strategy to ensure the visibility of your website when a user searches for a relevant product With the right SEO, your website will be more attractive and easier to understand for search…
Prepare to discover the innovative approaches that will transform the interaction between businesses and their target markets by 2024. In the ever-changing world of marketing, being proactive is critical to success. Whether you do seasoned sales or own any kind…
Today, content marketing is one of the most effective strategies for addressing your target group and encouraging interaction. In the increasingly competitive environment of the digital age, every company needs new technologies to be competitive and improve its strategy. Artificial…
