Black Friday marketing strategies for small businesses Is Black Friday one of the most dynamic periods for sales? For sure. Does it only concern big brands? Not anymore, since small and local businesses have also entered the game for good.…
The 5 digital mistakes Greek businesses still make (and how to fix them) Nowadays, the Greek market has undoubtedly made huge strides in digital transformation. However, many businesses still make the same mistakes when it comes to digital marketing. From…
Στην εποχή της ψηφιακής επιχείρησης, η αυτοματοποίηση δεν είναι πια προνόμιο των μεγάλων εταιρειών με τεράστιους πόρους. Αντίθετα, πολλές μικρές και μεσαίες επιχειρήσεις – ακόμη και μονοπρόσωπες δράσεις – μπορούν να εισαγάγουν εργαλεία τεχνητής νοημοσύνης (AI) που θα τους επιτρέψουν…
Email marketing that doesn’t go to spam In 2025, email marketing remains one of the most effective communication and sales tools for any business. Despite the rise of social media and other channels, email is the most direct way to…
Websites, as we know them today, are gradually losing their central value. They are not disappearing, but are becoming more like “infrastructures” that feed data and information, while agents (intelligent systems that automatically complete tasks) are taking on the role…
The power of consistency In today’s digital world, businesses face increasing competition for customer attention. Consumers don’t just remember the brands they visit once -they remember the ones that maintain a consistent, recognizable presence across all digital channels. The power…
Social Media Ads vs. Google Ads In today’s digital world, businesses face the challenge of choosing the right advertising platform to maximize their return on ad spend. The choice between Social Media Ads and Google Ads isn’t just about personal…
Hotel website must-haves Hotel owners often focusing first on creating a beautiful website for their property. It’s true that the first impression comes from striking photos, atmospheric videos, and impressive design. But in reality, appearance alone is not enough. A…
What is local SEO and why it’s a game changer If your business serves customers at a local level -such as a retail store, a hair salon, a café, or a delivery service- then local SEO isn’t just a nice-to-have.…
How online reviews affect your business reputation A few years ago, a business could survive on print advertising, traditional marketing, or a few good relationships. Today, the reality is very different: a single post, a phrase, or a review on…
