Social Media Content Planning: Α complete strategy guide.

Today, if you have a business and your goal is to connect with your audience directly, then you should have a strong presence on social media. This will make your brand known to the general public and will promote the sales of your products.

Of course, there are now many platforms to participate in, and as this drastically increases competition, careful planning and a targeted strategy is required. A key part of this strategy is content planning – systematically and specifically targeting your audience.

Understanding Social Media Content Planning

If you think that scheduling your Facebook and Instagram posts is content design, then you have a very simplistic strategy in mind that will not lead to an increase in sales. To get the customer to come to you, you need consistency, relevance and engagement. So if you invest time in planning your business content, you can:

• Maintaining consistency: Continuous posts maintain your brand name and keep your audience engaged. They strengthen your company’s voice and ensure consistency with the marketing plans you have already developed.
• Optimize efficiency: It’s important to save valuable time and have a consistent booking rate, especially during the most stressful times. For example, in summer, when your business revolves around the summer season, or during the Christmas period, when you offer seasonal products. To do this, you need to have already created a volume of content and schedule it automatically.
• Increase engagement: If your design follows the right strategy, your content will immediately interest the audience that follows you and increase the chances of interaction: comments, reactions, and reposts.
• Achieve the desired result: good design meets your business goal, whether it’s increasing the traffic to your website, generating leads or increasing sales.

What you should do – A step by step guide

1. Define your goals and your audience.
   Before you start creating content, you need to define your goals. Do you want the audience to learn about your brand? Do you want to promote a new product? Do you want to increase sales?
2. Identify your target group.
   Create detailed buyer personas to find out who your ideal customer is, what their preferences are, what their problems are and where they spend their time online.
3. Carry out a content analysis.
   First of all, you need to evaluate your company’s existing presence on social media. Determine which posts have performed the best and identify the metrics, such as the areas where you are being followed. The measurable data will help you understand who your target group is.
4. Gather ideas and topics.
   Your goals and knowledge of your community will help you find ideas for content that align with your brand’s philosophy. Also consider current trends, the industry you are in, the habits of your target group and the wishes of your customers.
   One strategic way is to define topics for your content. For example, if you offer a tutorial for secondary school students, you should create a topic for counselling related to the nationwide exams. If you have a car rental service, provide tips on the proper use of the rental car or the law in the event of an accident.
5. Create a content diary.
   This calendar will be your guide for your social media activities. You determine when and where you publish each piece of content to ensure a targeted schedule.
6. Develop content that inspires.
   Your content should meet the different needs and preferences of your audience. You should also take advantage of all the possibilities offered by the various platforms, from videos and graphics to live streaming and interactive stories.

Creating targeted and appealing content is not only necessary, but also an important tool for achieving your goals in the digital world. With our tips and the appropriate tools, you can improve your strategy and your content will impress. This will encourage those who follow you to interact with your brand.