{"id":3363,"date":"2026-07-04T11:01:41","date_gmt":"2026-07-04T08:01:41","guid":{"rendered":"https:\/\/marketup.gr\/?p=3363"},"modified":"2026-07-04T11:18:29","modified_gmt":"2026-07-04T08:18:29","slug":"%cf%80%cf%8e%cf%82-%ce%bc%ce%b9%ce%b1-%ce%b5%cf%84%ce%b1%ce%b9%cf%81%ce%b5%ce%af%ce%b1-%ce%b5%ce%bd%ce%bf%ce%b9%ce%ba%ce%af%ce%b1%cf%83%ce%b7%cf%82-%ce%b1%cf%85%cf%84%ce%bf%ce%ba%ce%b9%ce%bd%ce%ae","status":"publish","type":"post","link":"https:\/\/marketup.gr\/el\/%cf%80%cf%8e%cf%82-%ce%bc%ce%b9%ce%b1-%ce%b5%cf%84%ce%b1%ce%b9%cf%81%ce%b5%ce%af%ce%b1-%ce%b5%ce%bd%ce%bf%ce%b9%ce%ba%ce%af%ce%b1%cf%83%ce%b7%cf%82-%ce%b1%cf%85%cf%84%ce%bf%ce%ba%ce%b9%ce%bd%ce%ae\/","title":{"rendered":"\u03a0\u03ce\u03c2 \u03bc\u03b9\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b5\u03bd\u03bf\u03b9\u03ba\u03af\u03b1\u03c3\u03b7\u03c2 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03c9\u03bd \u03c3\u03c4\u03b7\u03bd \u039a\u03c1\u03ae\u03c4\u03b7 \u03c0\u03ad\u03c4\u03c5\u03c7\u03b5 ROAS 10,56x \u03c3\u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 Google Ads: Case Study"},"content":{"rendered":"<p class=\"wp-block-paragraph\"><em>\u03b4\u03b5\u03ba\u03ac\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03bf\u03af \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03c0\u03b1\u03af\u03ba\u03c4\u03b5\u03c2 \u03bc\u03ac\u03c7\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03af\u03b4\u03b9\u03b5\u03c2 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b5 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03b1\u03bd\u03ac \u03ba\u03bb\u03b9\u03ba \u03bd\u03b1 \u03b1\u03bd\u03b5\u03b2\u03b1\u03af\u03bd\u03b5\u03b9 \u03b4\u03b9\u03b1\u03c1\u03ba\u03ce\u03c2. \u03a3\u03b5 \u03b1\u03c5\u03c4\u03cc \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b2\u03ac\u03bb\u03bb\u03bf\u03bd, \u03ad\u03bd\u03b1\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03bc\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03ba\u03bb\u03ac\u03b4\u03bf \u03b5\u03bd\u03bf\u03b9\u03ba\u03af\u03b1\u03c3\u03b7\u03c2 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03c9\u03bd \u03bc\u03b1\u03c2 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03c4\u03b7\u03ba\u03b5 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c7\u03b5\u03af\u03c1\u03b9\u03c3\u03b7 \u03c4\u03b7\u03c2 digital \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03ae\u03c2 \u03c4\u03bf\u03c5<\/em>,<em> \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03bb\u03bf\u03cd\u03bd \u03b1\u03c0\u03cc \u03bc\u03cc\u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0397 \u03c0\u03c1\u03cc\u03ba\u03bb\u03b7\u03c3\u03b7<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03bd\u03bf\u03b9\u03ba\u03af\u03b1\u03c3\u03b7 \u03b1\u03c5\u03c4\u03bf\u03ba\u03b9\u03bd\u03ae\u03c4\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b1\u03b3\u03bf\u03c1\u03ac \u03bc\u03b5 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b7 \u03b5\u03c0\u03bf\u03c7\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03ba\u03cc\u03bc\u03b1 \u03c0\u03b9\u03bf \u03ad\u03bd\u03c4\u03bf\u03bd\u03bf \u03b1\u03bd\u03c4\u03b1\u03b3\u03c9\u03bd\u03b9\u03c3\u03bc\u03cc: \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2 \u03b4\u03b9\u03b5\u03b8\u03bd\u03b5\u03af\u03c2 \u03b1\u03bb\u03c5\u03c3\u03af\u03b4\u03b5\u03c2, online marketplaces \u03ba\u03b1\u03b9 \u03b4\u03b5\u03ba\u03ac\u03b4\u03b5\u03c2 \u03c4\u03bf\u03c0\u03b9\u03ba\u03ad\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2 \u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03af\u03b4\u03b9\u03b5\u03c2, \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03af (&#8220;car rental Crete&#8221;, &#8220;rent a car Heraklion airport&#8221; \u03ba.\u03bb\u03c0.). \u03a4\u03bf \u03b5\u03c1\u03ce\u03c4\u03b7\u03bc\u03b1 \u03b4\u03b5\u03bd \u03ae\u03c4\u03b1\u03bd \u03b1\u03c0\u03bb\u03ac &#8220;\u03c0\u03ce\u03c2 \u03b8\u03b1 \u03b5\u03bc\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5&#8221;, \u03b1\u03bb\u03bb\u03ac <strong>\u03c0\u03ce\u03c2 \u03b8\u03b1 \u03bc\u03b5\u03c4\u03b1\u03c4\u03c1\u03ad\u03c8\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ad\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2, \u03bc\u03b5 \u03bc\u03b5\u03c4\u03c1\u03ae\u03c3\u03b9\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b2\u03b9\u03ce\u03c3\u03b9\u03bc\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0397 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03bc\u03b1\u03c2<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03bd\u03c4\u03af \u03b3\u03b9\u03b1 \u03bc\u03af\u03b1 \u03b5\u03bd\u03b9\u03b1\u03af\u03b1, &#8220;\u03cc\u03bb\u03b1 \u03c3\u03b5 \u03ad\u03bd\u03b1&#8221; \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1, \u03c3\u03c7\u03b5\u03b4\u03b9\u03ac\u03c3\u03b1\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03b4\u03bf\u03bc\u03ae Google Ads \u03b2\u03b1\u03c3\u03b9\u03c3\u03bc\u03ad\u03bd\u03b7 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7, \u03c7\u03c9\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03c3\u03b5 \u03be\u03b5\u03c7\u03c9\u03c1\u03b9\u03c3\u03c4\u03ad\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Search \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/strong> (\u03c0.\u03c7. &#8220;car rental Crete&#8221;), \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03bb\u03cd\u03c8\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf \u03b5\u03c5\u03c1\u03cd\u03c4\u03b5\u03c1\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c0\u03bf\u03c5 \u03b5\u03c1\u03b5\u03c5\u03bd\u03ac \u03c4\u03b9\u03c2 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c4\u03bf\u03c5<\/li>\n\n\n\n<li><strong>\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 Airport-intent<\/strong>, \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03b5\u03bd\u03bf\u03b9\u03ba\u03af\u03b1\u03c3\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c3\u03c4\u03bf \u03b1\u03b5\u03c1\u03bf\u03b4\u03c1\u03cc\u03bc\u03b9\u03bf \u2014 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03b9\u03bf &#8220;\u03b8\u03b5\u03c1\u03bc\u03ad\u03c2&#8221; \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd, \u03bc\u03b5 \u03c5\u03c8\u03b7\u03bb\u03ae \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03ac\u03bc\u03b5\u03c3\u03b7\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2<\/li>\n\n\n\n<li><strong>\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 Port-intent<\/strong>, \u03b3\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c6\u03c4\u03ac\u03bd\u03bf\u03c5\u03bd \u03bc\u03ad\u03c3\u03c9 \u03bb\u03b9\u03bc\u03b1\u03bd\u03b9\u03bf\u03cd (\u03ba\u03c1\u03bf\u03c5\u03b1\u03b6\u03b9\u03ad\u03c1\u03b5\u03c2, ferries)<\/li>\n\n\n\n<li><strong>Brand \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/strong>, \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5\u03b3\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b1\u03bd\u03b1\u03b6\u03b7\u03c4\u03bf\u03cd\u03bd \u03ae\u03b4\u03b7 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03cc\u03c2 \u03bf \u03b4\u03b9\u03b1\u03c7\u03c9\u03c1\u03b9\u03c3\u03bc\u03cc\u03c2 \u03bc\u03b1\u03c2 \u03b5\u03c0\u03ad\u03c4\u03c1\u03b5\u03c8\u03b5 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03c3\u03bf\u03c5\u03bc\u03b5 \u03c0\u03bf\u03b9\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03b1\u03c0\u03bf\u03b4\u03af\u03b4\u03b5\u03b9 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03b1\u03c4\u03b1\u03bd\u03ad\u03bc\u03bf\u03c5\u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03ac, \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2 \u03c3\u03b5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c7\u03c1\u03cc\u03bd\u03bf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03bf \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03c4\u03c9\u03bd \u03c4\u03b5\u03c3\u03c3\u03ac\u03c1\u03c9\u03bd \u03bc\u03b7\u03bd\u03ce\u03bd \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2, \u03ba\u03b1\u03c4\u03b1\u03b3\u03c1\u03ac\u03c6\u03b7\u03ba\u03b5:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ROAS 10,56x<\/strong>, \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 1000\u20ac \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b5\u03bd\u03b4\u03cd\u03b8\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b1\u03c0\u03ad\u03c6\u03b5\u03c1\u03b5 \u03c0\u03b5\u03c1\u03af\u03c0\u03bf\u03c5 <strong>10.000,56\u20ac \u03c3\u03b5 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/strong>, \u03bc\u03b9\u03b1 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ac \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c4\u03bf\u03c5 \u03ba\u03bb\u03ac\u03b4\u03bf\u03c5<\/li>\n\n\n\n<li>\u03a3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ae \u03b1\u03bd\u03bf\u03b4\u03b9\u03ba\u03ae \u03c4\u03ac\u03c3\u03b7 \u03ba\u03b1\u03b8&#8217; \u03cc\u03bb\u03b7 \u03c4\u03b7 \u03b4\u03b9\u03ac\u03c1\u03ba\u03b5\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5, \u03bc\u03b5 \u03c4\u03bf\u03bd \u03cc\u03b3\u03ba\u03bf \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03bd\u03b1 \u03ba\u03bb\u03b9\u03bc\u03b1\u03ba\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03ae\u03bd\u03b1 \u03bc\u03b5 \u03bc\u03ae\u03bd\u03b1<\/li>\n\n\n\n<li>\u03a4\u03bf\u03bd \u03c4\u03b5\u03bb\u03b5\u03c5\u03c4\u03b1\u03af\u03bf \u03bc\u03ae\u03bd\u03b1, \u03bf \u03c1\u03c5\u03b8\u03bc\u03cc\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03ad\u03c6\u03c4\u03b1\u03c3\u03b5 \u03c4\u03b9\u03c2 <strong>~15 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c4\u03b7\u03bd \u03b7\u03bc\u03ad\u03c1\u03b1<\/strong>, \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03b4\u03b9\u03c0\u03bb\u03ac\u03c3\u03b9\u03bf\u03c2 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03bf\u03bb\u03cc\u03ba\u03bb\u03b7\u03c1\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5, \u03b4\u03b5\u03af\u03c7\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03c4\u03b9 \u03b7 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b1\u03c0\u03ad\u03b4\u03c9\u03c3\u03b5 \u03b1\u03bb\u03bb\u03ac \u03c3\u03c5\u03bd\u03ad\u03c7\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03b2\u03b5\u03bb\u03c4\u03b9\u03ce\u03bd\u03b5\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c7\u03c1\u03cc\u03bd\u03bf<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\u0391\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03b1\u03bd\u03ac \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c3\u03b5 \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03b1\u03c0\u03bf\u03ba\u03ac\u03bb\u03c5\u03c8\u03b5 \u03c0\u03bf\u03bb\u03cd\u03c4\u03b9\u03bc\u03b1 insights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u039f\u03b9 <strong>Brand \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/strong> \u03b5\u03af\u03c7\u03b1\u03bd \u03c4\u03b7 \u03bc\u03b1\u03ba\u03c1\u03ac\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7, \u03bc\u03b5 ROAS <strong>28,1x<\/strong>, \u03b1\u03c0\u03bf\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03b4\u03cd\u03bd\u03b1\u03bc\u03b7 \u03c4\u03b7\u03c2 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03b9\u03c3\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2 \u03c4\u03bf\u03c5 brand \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c7\u03bf\u03cd\u03c2 \u03b5\u03c0\u03ad\u03bd\u03b4\u03c5\u03c3\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5<\/li>\n\n\n\n<li>\u039f\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 <strong>Port-intent<\/strong> \u03c0\u03ad\u03c4\u03c5\u03c7\u03b1\u03bd ROAS <strong>13,72x<\/strong>, \u03b1\u03bd\u03b1\u03b4\u03b5\u03b9\u03ba\u03bd\u03cd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03bc\u03b9\u03b1 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b1 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03bc\u03b5 \u03c3\u03b1\u03c6\u03ae, \u03b1\u03bd\u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03af\u03b7\u03c4\u03bf \u03bc\u03ad\u03c7\u03c1\u03b9 \u03c4\u03cc\u03c4\u03b5 \u03b4\u03c5\u03bd\u03b1\u03bc\u03b9\u03ba\u03cc<\/li>\n\n\n\n<li>\u039f\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 <strong>Airport-intent<\/strong> \u03c3\u03c5\u03bd\u03ad\u03b2\u03b1\u03bb\u03b1\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03cc\u03b3\u03ba\u03bf \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 ROAS <strong>9,95x<\/strong>, \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03ce\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b7 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1 \u03c4\u03bf\u03c5 &#8220;\u03ba\u03bf\u03bd\u03c4\u03ac \u03c3\u03c4\u03b7\u03bd \u03ac\u03c6\u03b9\u03be\u03b7&#8221; \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd<\/li>\n\n\n\n<li>\u039f\u03b9 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ad\u03c2 <strong>Search \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2<\/strong> \u03b1\u03c0\u03ad\u03c6\u03b5\u03c1\u03b1\u03bd \u03c4\u03bf\u03bd \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03cc\u03b3\u03ba\u03bf \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ac, \u03bc\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03cc ROAS <strong>9,19x<\/strong>, \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c9\u03c2 \u03b7 &#8220;\u03bc\u03b7\u03c7\u03b1\u03bd\u03ae \u03cc\u03b3\u03ba\u03bf\u03c5&#8221; \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03bf\u03bb\u03b9\u03ba\u03ae\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae\u03c2<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"284\" src=\"https:\/\/marketup.gr\/wp-content\/uploads\/2026\/07\/image-1-1024x284.png\" alt=\"\" class=\"wp-image-3366\" srcset=\"https:\/\/marketup.gr\/wp-content\/uploads\/2026\/07\/image-1-1024x284.png 1024w, https:\/\/marketup.gr\/wp-content\/uploads\/2026\/07\/image-1-300x83.png 300w, https:\/\/marketup.gr\/wp-content\/uploads\/2026\/07\/image-1-768x213.png 768w, https:\/\/marketup.gr\/wp-content\/uploads\/2026\/07\/image-1-18x5.png 18w, https:\/\/marketup.gr\/wp-content\/uploads\/2026\/07\/image-1.png 1495w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"385\" src=\"https:\/\/marketup.gr\/wp-content\/uploads\/2026\/07\/image.png\" alt=\"\" class=\"wp-image-3368\" srcset=\"https:\/\/marketup.gr\/wp-content\/uploads\/2026\/07\/image.png 576w, https:\/\/marketup.gr\/wp-content\/uploads\/2026\/07\/image-300x201.png 300w, https:\/\/marketup.gr\/wp-content\/uploads\/2026\/07\/image-18x12.png 18w\" sizes=\"auto, (max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a4\u03bf \u03c3\u03c5\u03bc\u03c0\u03ad\u03c1\u03b1\u03c3\u03bc\u03b1<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0397 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03b1\u03c5\u03c4\u03bf\u03cd \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b4\u03b5\u03bd \u03b2\u03b1\u03c3\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5 \u03c4\u03cd\u03c7\u03b7 \u03ae \u03c3\u03b5 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bb\u03cc &#8220;\u03b1\u03cd\u03be\u03b7\u03c3\u03b5 \u03c4\u03bf\u03bd \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03cc&#8221;. \u0392\u03b1\u03c3\u03af\u03c3\u03c4\u03b7\u03ba\u03b5 \u03c3\u03b5:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>\u03a4\u03bc\u03b7\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03b7\u03bd \u03c0\u03c1\u03cc\u03b8\u03b5\u03c3\u03b7 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2<\/strong>, \u03ce\u03c3\u03c4\u03b5 \u03ba\u03ac\u03b8\u03b5 \u03b5\u03c5\u03c1\u03ce \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03b5\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae<\/li>\n\n\n\n<li><strong>\u03a3\u03c5\u03bd\u03b5\u03c7\u03ae \u03c0\u03b1\u03c1\u03b1\u03ba\u03bf\u03bb\u03bf\u03cd\u03b8\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b2\u03b5\u03bb\u03c4\u03b9\u03c3\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7<\/strong> \u03c4\u03c9\u03bd \u03ba\u03b1\u03bc\u03c0\u03b1\u03bd\u03b9\u03ce\u03bd \u03b2\u03ac\u03c3\u03b5\u03b9 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2<\/li>\n\n\n\n<li><strong>\u0388\u03be\u03c5\u03c0\u03bd\u03b7 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03bc\u03ae \u03c0\u03c1\u03bf\u03cb\u03c0\u03bf\u03bb\u03bf\u03b3\u03b9\u03c3\u03bc\u03bf\u03cd<\/strong> \u03c0\u03c1\u03bf\u03c2 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c5\u03c8\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03b7 \u03b1\u03c0\u03cc\u03b4\u03b5\u03b9\u03be\u03b7 \u03b1\u03c0\u03cc\u03b4\u03bf\u03c3\u03b7\u03c2, \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03b3\u03ba\u03b1\u03c4\u03b1\u03bb\u03b5\u03af\u03c0\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bf\u03b9 \u03ba\u03b1\u03c4\u03b7\u03b3\u03bf\u03c1\u03af\u03b5\u03c2 \u03cc\u03b3\u03ba\u03bf\u03c5<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">\u03a3\u03c4\u03b7 MarketUp Media \u03c0\u03b9\u03c3\u03c4\u03b5\u03cd\u03bf\u03c5\u03bc\u03b5 \u03cc\u03c4\u03b9 \u03b7 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b7 digital \u03b4\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7 \u03c3\u03c4\u03bf\u03bd \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc \u03ba\u03bb\u03ac\u03b4\u03bf \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b8\u03ad\u03bc\u03b1 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