{"id":3029,"date":"2025-09-26T11:59:54","date_gmt":"2025-09-26T08:59:54","guid":{"rendered":"https:\/\/marketup.gr\/?p=3029"},"modified":"2025-09-26T11:59:54","modified_gmt":"2025-09-26T08:59:54","slug":"7-ways-to-get-more-direct-hotel-bookings-without-relying-on-otas","status":"publish","type":"post","link":"https:\/\/marketup.gr\/el\/7-ways-to-get-more-direct-hotel-bookings-without-relying-on-otas\/","title":{"rendered":"7 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03c3\u03b1\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 OTAs"},"content":{"rendered":"<p><strong>7 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bd\u03b1 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\u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b2\u03ac\u03c3\u03b9\u03bc\u03b1.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"410\" src=\"https:\/\/marketup.gr\/wp-content\/uploads\/2025\/07\/7-ways-to-get-more-direct-hotel-bookings-without-relying-on-OTAs-1.jpg\" alt=\"7 ways to get more direct hotel bookings without relying on OTAs. the image shows the message &quot;effective communication&quot;. \" class=\"wp-image-3035\" title=\"\" srcset=\"https:\/\/marketup.gr\/wp-content\/uploads\/2025\/07\/7-ways-to-get-more-direct-hotel-bookings-without-relying-on-OTAs-1.jpg 750w, https:\/\/marketup.gr\/wp-content\/uploads\/2025\/07\/7-ways-to-get-more-direct-hotel-bookings-without-relying-on-OTAs-1-300x164.jpg 300w, https:\/\/marketup.gr\/wp-content\/uploads\/2025\/07\/7-ways-to-get-more-direct-hotel-bookings-without-relying-on-OTAs-1-18x10.jpg 18w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">2. \u0395\u03bd\u03b5\u03c1\u03b3\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03bf Google Hotel Ads<\/h2>\n\n\n\n<p>Google <a href=\"https:\/\/support.google.com\/hotelprices\/answer\/9238463?sjid=10137536560162984477-EU\" target=\"_blank\" rel=\"noreferrer noopener\">Hotel Ads<\/a> is now a sophisticated and efficient tool and appears worthy alongside OTAs using their own channels. Instead of the user only seeing results from online travel agencies, they can also see your own website and often at a better price.<\/p>\n\n\n\n<p>\u03a0\u03b1\u03c1\u03cc\u03c4\u03b9 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03c0\u03ce\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ae \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 channel manager \u03ae booking engine, \u03c4\u03bf \u03b1\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03c0\u03ac\u03b8\u03b5\u03b9\u03b1. \u0388\u03c4\u03c3\u03b9, \u03cc\u03c4\u03b1\u03bd \u03bf \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b7\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03bc\u03ad\u03c3\u03c9 Google Hotel Ads, \u03b8\u03b1 \u03c0\u03ac\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03bf\u03bb\u03bf\u03ba\u03bb\u03b7\u03c1\u03ce\u03c3\u03b5\u03b9 \u03b5\u03ba\u03b5\u03af \u03c4\u03b7\u03bd \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7. \u03a4\u03b9 \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03cc; \u038c\u03c4\u03b9 \u03b5\u03c3\u03b5\u03af\u03c2 \u03b5\u03af\u03c3\u03c4\u03b5 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03c0\u03bf\u03c5 \u03b5\u03bb\u03ad\u03b3\u03c7\u03b5\u03b9 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7, \u03b4\u03b5\u03bd \u03c0\u03bb\u03b7\u03c1\u03ce\u03bd\u03b5\u03c4\u03b5 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ad\u03c2 \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b9 \u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b7.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. \u0394\u03ce\u03c3\u03c4\u03b5 \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03b1 \u03b3\u03b9\u03b1 \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/h2>\n\n\n\n<p>\u039f\u03b9 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1 \u03bf \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b7\u03c2, \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2. \u03a0\u03ac\u03c1\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2. \u039a\u03b9 \u03b1\u03bd \u03b4\u03b5\u03bd \u03c4\u03bf\u03c5 \u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03b1\u03bb\u03cc \u03ba\u03b9 \u03bf\u03c5\u03c3\u03b9\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03bb\u03cc\u03b3\u03bf \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03cc \u03b5\u03c3\u03ac\u03c2, \u03b8\u03b1 \u03c0\u03ac\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1 \u03c4\u03c9\u03bd OTAs. \u03a4\u03bf \u03bc\u03c5\u03c3\u03c4\u03b9\u03ba\u03cc \u03b5\u03b4\u03ce \u03b5\u03af\u03bd\u03b1\u03b9, \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03be\u03af\u03b6\u03b5\u03b9 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac.<\/p>\n\n\n\n<p>\u0394\u03b5\u03bd \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03c0\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u00abBook direct for the best rate\u00bb\u0387 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c4\u03bf\u03c5 \u03c4\u03bf \u03b1\u03c0\u03bf\u03b4\u03b5\u03af\u03be\u03b5\u03c4\u03b5 \u03ba\u03b9\u03cc\u03bb\u03b1\u03c2. \u0393\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03ba\u03ac\u03c4\u03b9 \u03c7\u03b5\u03b9\u03c1\u03bf\u03c0\u03b9\u03b1\u03c3\u03c4\u03cc \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03bd\u03cc\u03b7\u03bc\u03b1: \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae, \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2, \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03b5\u03c5\u03b5\u03bb\u03b9\u03be\u03af\u03b1, \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac \u03c0\u03c1\u03bf\u03bd\u03cc\u03bc\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03b2\u03c1\u03b5\u03b9 \u03c3\u03c4\u03b1  \u039f\u03a4\u0391s. \u0388\u03c4\u03c3\u03b9, \u03c3\u03c5\u03bd\u03b4\u03c5\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03cc\u03bb\u03b1 \u03b1\u03c5\u03c4\u03ac \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03cd\u03ba\u03bf\u03bb\u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7\u03c2, \u03bf \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7\u03c2 \u03b4\u03b5\u03bd \u03b8\u03b1 \u03bd\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c1\u03af\u03c3\u03ba\u03bf \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03b9 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. \u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bb\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 marketing<\/h2>\n\n\n\n<p>\u039f \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7, \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc,\u03c4\u03b9 \u03c0\u03b9\u03bf \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03bf \u03b8\u03b1 \u03ba\u03bb\u03b7\u03b8\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5. \u038c,\u03c4\u03b9 \u03ba\u03b9 \u03b1\u03bd \u03b5\u03c0\u03b9\u03bb\u03ad\u03be\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2, \u03c3\u03c4\u03b1 social media, \u03c3\u03c4\u03b1 newsletter \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03bb\u03cc \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03b7\u03c4\u03cc \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7.<\/p>\n\n\n\n<p>\u0397 \u03c5\u03c0\u03b5\u03c1\u03b2\u03bf\u03bb\u03b9\u03ba\u03ae \u03c7\u03c1\u03ae\u03c3\u03b7 \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ae\u03c2 \u03b3\u03bb\u03ce\u03c3\u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03ac \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1, \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b4\u03b5\u03bd \u03b2\u03bf\u03b7\u03b8\u03ac\u03bd\u03b5. \u0393\u03c1\u03ac\u03c8\u03c4\u03b5, \u03cc\u03c0\u03c9\u03c2 \u03b8\u03b1 \u03bc\u03b9\u03bb\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b1\u03bd \u03c4\u03bf\u03bd \u03b5\u03af\u03c7\u03b1\u03c4\u03b5 \u03bc\u03c0\u03c1\u03bf\u03c3\u03c4\u03ac \u03c3\u03b1\u03c2. \u03a0\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf\u03c5 \u03cc\u03c4\u03b9, \u03b8\u03b1 \u03c4\u03bf\u03bd \u03c5\u03c0\u03bf\u03b4\u03b5\u03c7\u03c4\u03b5\u03af\u03c4\u03b5 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ac, \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03b4\u03b9\u03b1\u03ba\u03bf\u03c0\u03ad\u03c2 \u03c4\u03bf\u03c5 \u03bc\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03c1\u03b1\u03c3\u03af, \u03cc\u03c4\u03b9 \u03b8\u03b1 \u03bd\u03b9\u03ce\u03c3\u03b5\u03b9 \u03b1\u03c3\u03c6\u03ac\u03bb\u03b5\u03b9\u03b1. \u0391\u03c5\u03c4\u03ac \u03c4\u03b1 \u03bc\u03b9\u03ba\u03c1\u03ac \u03c0\u03c1\u03ac\u03b3\u03bc\u03b1\u03c4\u03b1, \u03b4\u03b9\u03b1\u03bc\u03bf\u03c1\u03c6\u03ce\u03bd\u03bf\u03c5\u03bd \u03bc\u03b9\u03b1 \u03ba\u03b1\u03bb\u03ae \u03b5\u03bd\u03c4\u03cd\u03c0\u03c9\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03b4\u03af\u03bd\u03bf\u03c5\u03bd \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03bf \u03c3\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03bd  \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7, \u03c0\u03b1\u03c1\u03b1\u03bc\u03b5\u03c1\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 OTAs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">\u03a4\u03b9 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u039d\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c4\u03b9\u03bc\u03ae \u03b1\u03c0\u03cc \u03c4\u03b1 OTAs<\/li>\n\n\n\n<li>\u039d\u03b1 \u03ba\u03ac\u03bd\u03b5\u03c4\u03b5 \u03b4\u03c9\u03c1\u03b5\u03ac\u03bd upgrade \u03b4\u03c9\u03bc\u03b1\u03c4\u03af\u03bf\u03c5, \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 early check-in \u03ae late check-out<\/li>\n\n\n\n<li>\u039d\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1 \u03ba\u03c1\u03b1\u03c3\u03af \u03ae \u03ad\u03bd\u03b1 welcome gift \u03c3\u03b5 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2<\/li>\n\n\n\n<li>\u039d\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c0\u03b9\u03bf \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03b7 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03b1\u03ba\u03cd\u03c1\u03c9\u03c3\u03b7\u03c2<\/li>\n<\/ul>\n\n\n\n<p>\u03a6\u03c5\u03c3\u03b9\u03ba\u03ac, \u03c4\u03b1 \u03bf\u03c6\u03ad\u03bb\u03b7 \u03b1\u03c5\u03c4\u03ac \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03c4\u03b1 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c5\u03c2 wanna be \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2, \u03ac\u03bc\u03b5\u03c3\u03b1 \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03ac\u03b8\u03b1\u03c1\u03b1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. \u03a7\u03c4\u03af\u03c3\u03c4\u03b5 \u03bb\u03af\u03c3\u03c4\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03b9\u03bd\u03ae\u03c3\u03c4\u03b5 email marketing<\/h2>\n\n\n\n<p>Don\u2019t end the relationship with your guest at check-out. Instead, start a new experience for them and a new opportunity for you to build a community of people who already know and trust your property. <a href=\"https:\/\/www.mailerlite.com\/email-marketing-by-industry\/hotels?gad_source=1&amp;gad_campaignid=22077846462&amp;gbraid=0AAAAADlbvHrCHb7lLFPUqEJ1Yaj1FOr7w&amp;gclid=Cj0KCQjwjo7DBhCrARIsACWauSkjhaNoa0jTmhXxQyl2I3JhECBSyh4POCPAbrn0qKPKG18Ibm6DT7EaArHBEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener\">Email marketing<\/a> is a direct, cost-effective and personalized way to win back customers or even turn them into your advertisers.<\/p>\n\n\n\n<p>\u0388\u03c7\u03b5\u03c4\u03b5 \u03c5\u03c0\u03cc\u03c8\u03b7 \u03c3\u03b1\u03c2 \u03cc\u03c4\u03b9, \u03bc\u03af\u03b1 \u03ba\u03b1\u03bb\u03ac \u03c3\u03c4\u03b7\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 email marketing, \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c6\u03ad\u03c1\u03b5\u03b9 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c3\u03c7\u03b5\u03b4\u03cc\u03bd \u03bc\u03b7\u03b4\u03b5\u03bd\u03b9\u03ba\u03cc \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2. \u039a\u03b9 \u03b5\u03b4\u03ce, \u03c4\u03bf \u03ba\u03bb\u03b5\u03b9\u03b4\u03af \u03b5\u03af\u03bd\u03b1\u03b9, \u03b7 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7: \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03ad\u03bb\u03bd\u03b5\u03c4\u03b5 \u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc \u03bc\u03ae\u03bd\u03c5\u03bc\u03b1 \u03c3\u03b5 \u03cc\u03bb\u03bf\u03c5\u03c2. \n\u03a7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03c4\u03b5, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf \u03c0\u03cc\u03c4\u03b5 \u03c3\u03b1\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c6\u03c4\u03b7\u03ba\u03b1\u03bd, \u03c0\u03bf\u03b9\u03bf \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b1\u03bd, \u03b1\u03bd \u03ae\u03c4\u03b1\u03bd \u03b6\u03b5\u03c5\u03b3\u03ac\u03c1\u03b9, \u03c6\u03af\u03bb\u03bf\u03b9 \u03ae \u03bf\u03b9\u03ba\u03bf\u03b3\u03ad\u03bd\u03b5\u03b9\u03b1. \u0388\u03c4\u03c3\u03b9, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03b5\u03af\u03c4\u03b5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2. \u039a\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03b5\u03b9 \u03ae\u03b4\u03b7 \u03bc\u03b5\u03af\u03bd\u03b5\u03b9 \u03c3\u03b5 \u03b5\u03c3\u03ac\u03c2, \u03b1\u03c5\u03be\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03b9\u03b8\u03b1\u03bd\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2 \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03be\u03b1\u03bd\u03ac \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7, \u03b1\u03bd \u03bd\u03b9\u03ce\u03c3\u03b5\u03b9 \u03cc\u03c4\u03b9 \u03b8\u03c5\u03bc\u03ac\u03c3\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03c4\u03bf\u03c5.<br>Use the data you have, such as when they visited you, which room they chose, whether they were a couple, friends or family. This way you can create targeted offers. Someone who has stayed with you before will be more likely to book again if they feel you remember their needs.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"410\" src=\"https:\/\/marketup.gr\/wp-content\/uploads\/2025\/07\/7-ways-to-get-more-direct-hotel-bookings-without-relying-on-OTAs-2.jpg\" alt=\"7 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03ac\u03bc\u03b5\u03c3\u03b5\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2 \u03c3\u03c4\u03bf \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03c3\u03b1\u03c2 \u03c7\u03c9\u03c1\u03af\u03c2 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c3\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 OTAs\" class=\"wp-image-3036\" title=\"\" srcset=\"https:\/\/marketup.gr\/wp-content\/uploads\/2025\/07\/7-ways-to-get-more-direct-hotel-bookings-without-relying-on-OTAs-2.jpg 750w, https:\/\/marketup.gr\/wp-content\/uploads\/2025\/07\/7-ways-to-get-more-direct-hotel-bookings-without-relying-on-OTAs-2-300x164.jpg 300w, https:\/\/marketup.gr\/wp-content\/uploads\/2025\/07\/7-ways-to-get-more-direct-hotel-bookings-without-relying-on-OTAs-2-18x10.jpg 18w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u03a4\u03b9 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03c4\u03b5 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 email marketing:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u03a0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ae \u03c3\u03c4\u03bf\u03c7\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2<\/li>\n\n\n\n<li>\u03a0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2 \u03b3\u03b9\u03b1 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03ad\u03bb\u03bf\u03c5\u03bd \u03bd\u03b1 \u03ad\u03c1\u03b8\u03bf\u03c5\u03bd \u03be\u03b1\u03bd\u03ac \u03c4\u03b7\u03bd \u03af\u03b4\u03b9\u03b1 \u03c0\u03b5\u03c1\u03af\u03bf\u03b4\u03bf \u03ae \u03c3\u03c4\u03bf \u03af\u03b4\u03b9\u03bf \u03b4\u03c9\u03bc\u03ac\u03c4\u03b9\u03bf<\/li>\n\n\n\n<li>\u03a0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b3\u03b9\u03b1 local events \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b1\u03bd \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c3\u03b5\u03bb\u03ba\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03ad\u03c0\u03c4\u03b5\u03c2<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">6. \u0395\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03af\u03b1 \u03c3\u03b1\u03c2 \u03bc\u03b5 SEO<\/h2>\n\n\n\n<p>SEO is not a technical question; SEO is a strategy. If someone is looking for a hotel with a pool in Paros and you have exactly that, then that user should find you. If your website doesn&#8217;t appear in the first positions of <a href=\"https:\/\/marketup.gr\/el\/google-business-profile-tips-%ce%b3%ce%b9%ce%b1-%ce%ba%ce%ac%ce%b8%ce%b5-manager-%ce%be%ce%b5%ce%bd%ce%bf%ce%b4%ce%bf%cf%87%ce%b5%ce%af%ce%bf%cf%85\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a>, the user will most likely go to OTAs, even if they end up staying with you.<\/p>\n\n\n\n<p>\u0395\u03c0\u03b5\u03bd\u03b4\u03cd\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf SEO \u03ba\u03b9 \u03b1\u03c5\u03be\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03bf\u03c1\u03b3\u03b1\u03bd\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c8\u03b9\u03bc\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b9 \u03ad\u03c4\u03c3\u03b9, \u03b8\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b1\u03bd\u03ac\u03b3\u03ba\u03b7 \u03b3\u03b9\u03b1 \u03b1\u03ba\u03c1\u03b9\u03b2\u03ad\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2. \u0398\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c3\u03b5 \u03bb\u03ad\u03be\u03b5\u03b9\u03c2-\u03ba\u03bb\u03b5\u03b9\u03b4\u03b9\u03ac \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03bf\u03c0\u03bf\u03b8\u03b5\u03c3\u03af\u03b1, \u03c4\u03bf \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2, \u03c4\u03b9\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03bf\u03c3\u03c6\u03ad\u03c1\u03b5\u03c4\u03b5. \u03a4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03c4\u03b7\u03c2 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1\u03c2 \u03c3\u03b1\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03cc\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf, \u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c7\u03c1\u03ae\u03c3\u03b9\u03bc\u03bf.<\/p>\n\n\n\n<p>\u039a\u03b1\u03b9 \u03bd\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c3\u03c4\u03b5: \u03bc\u03b9\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03bc\u03b5 \u03b4\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03bf\u03c5\u03c3\u03af\u03b1, \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c0\u03b9\u03b2\u03c1\u03b1\u03b2\u03b5\u03cd\u03bf\u03c5\u03bd \u03bf\u03b9 \u03bc\u03b7\u03c7\u03b1\u03bd\u03ad\u03c2 \u03b1\u03bd\u03b1\u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. \u0395\u03bd\u03b9\u03c3\u03c7\u03cd\u03c3\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03bc\u03b5\u03c4\u03ac \u03c4\u03b7\u03bd \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7<\/h2>\n\n\n\n<p>\u0398\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03bd\u03b1 \u03b8\u03c5\u03bc\u03ac\u03c3\u03c4\u03b5 \u03cc\u03c4\u03b9, \u03b7 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b4\u03b5\u03bd \u03be\u03b5\u03ba\u03b9\u03bd\u03ac \u03c3\u03c4\u03b7\u03bd \u03ac\u03c6\u03b9\u03be\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03ac \u03c3\u03b1\u03c2. \u039e\u03b5\u03ba\u03b9\u03bd\u03ac \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7. \u0388\u03c4\u03c3\u03b9, \u03cc\u03c4\u03b1\u03bd \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03b1\u03c0\u03cc \u03b5\u03c3\u03ac\u03c2, \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b1\u03b9\u03c3\u03b8\u03b1\u03bd\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03c0\u03c1\u03ce\u03c4\u03b7 \u03ba\u03b9\u03cc\u03bb\u03b1\u03c2 \u03c3\u03c4\u03b9\u03b3\u03bc\u03ae \u03cc\u03c4\u03b9 \u03ad\u03ba\u03b1\u03bd\u03b5 \u03c4\u03b7 \u03c3\u03c9\u03c3\u03c4\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae. \u0388\u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b5\u03b2\u03b1\u03b9\u03c9\u03c4\u03b9\u03ba\u03cc email, \u03c6\u03b9\u03bb\u03b9\u03ba\u03cc \u03ba\u03b1\u03b9 \u03ba\u03b1\u03c4\u03b1\u03c4\u03bf\u03c0\u03b9\u03c3\u03c4\u03b9\u03ba\u03cc, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03ac. \u0395\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03c4\u03b5 \u03c4\u03bf\u03bd \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7 \u03b3\u03b9\u03b1 \u03c4\u03bf check-in, \u03b3\u03b9\u03b1 \u03c4\u03b9\u03c2 \u03bc\u03b5\u03c4\u03b1\u03c6\u03bf\u03c1\u03ad\u03c2, \u03b3\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03c4\u03bf\u03bd \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd.<\/p>\n\n\n\n<p>\u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03b5\u03c0\u03af\u03c3\u03b7\u03c2, \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b9\u03ba\u03ae \u03b5\u03c0\u03b1\u03c6\u03ae \u03bc\u03ad\u03c3\u03c9 email \u03ae \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2, \u03c1\u03c9\u03c4\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b5\u03ac\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03ba\u03ac\u03c4\u03b9. \u0388\u03c4\u03c3\u03b9, \u03b8\u03b1 \u03b4\u03b5\u03af\u03be\u03b5\u03c4\u03b5 \u03b5\u03c0\u03b1\u03b3\u03b3\u03b5\u03bb\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03cc \u03ba\u03b1\u03b9 \u03c6\u03c1\u03bf\u03bd\u03c4\u03af\u03b4\u03b1. \u0398\u03b1 \u03c7\u03c4\u03af\u03c3\u03b5\u03c4\u03b5 \u03b5\u03bc\u03c0\u03b9\u03c3\u03c4\u03bf\u03c3\u03cd\u03bd\u03b7 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1\u03c5\u03c3\u03bc\u03b1 \u03c3\u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03bc\u03af\u03b1 \u03ba\u03b1\u03bb\u03ae \u03ba\u03c1\u03b9\u03c4\u03b9\u03ba\u03ae, \u03bd\u03b1 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03c4\u03bf \u03ba\u03b1\u03c4\u03ac\u03bb\u03c5\u03bc\u03ac \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1\u03c4\u03af \u03cc\u03c7\u03b9, \u03bd\u03b1 \u03ad\u03c1\u03b8\u03b5\u03b9 \u03be\u03b1\u03bd\u03ac!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u03a0\u03bf\u03b9\u03bf\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03c3\u03b1\u03c2<\/h3>\n\n\n\n<p>\u0394\u03b5\u03bd \u03c3\u03b1\u03c2 \u03c0\u03c1\u03bf\u03c4\u03b5\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c9\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03bf \u03bd\u03b1 \u00ab\u03ba\u03cc\u03c8\u03b5\u03c4\u03b5\u00bb \u03b5\u03bd\u03c4\u03b5\u03bb\u03ce\u03c2 \u03c4\u03b1 OTAs, \u03b3\u03b9\u03b1\u03c4\u03af \u03c3\u03af\u03b3\u03bf\u03c5\u03c1\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae \u03c0\u03b7\u03b3\u03ae \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd, \u03b5\u03b9\u03b4\u03b9\u03ba\u03ac \u03c3\u03b5 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03c7\u03b1\u03bc\u03b7\u03bb\u03ae\u03c2 \u03b6\u03ae\u03c4\u03b7\u03c3\u03b7\u03c2. \u039f \u03c3\u03c4\u03cc\u03c7\u03bf\u03c2 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9, \u03bd\u03b1 \u03bc\u03b5\u03b9\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7\u03bd \u03b5\u03be\u03ac\u03c1\u03c4\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ac \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03bd\u03b1\u03ba\u03c4\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf \u03c4\u03c9\u03bd \u03b5\u03c3\u03cc\u03b4\u03c9\u03bd \u03c3\u03b1\u03c2 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03b9\u03c2.<\/p>\n\n\n\n<p>\u039a\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2, \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c9\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf \u03c3\u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03bd \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7- \u03c7\u03c9\u03c1\u03af\u03c2 \u03bc\u03b5\u03c3\u03ac\u03b6\u03bf\u03bd\u03c4\u03b5\u03c2, \u03c0\u03c1\u03bf\u03bc\u03ae\u03b8\u03b5\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03ce\u03bb\u03b5\u03b9\u03b5\u03c2.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u03a3\u03c5\u03bc\u03c0\u03b5\u03c1\u03b1\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac<\/h2>\n\n\n\n<p>\u03a3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03bf\u03b9 \u03c4\u03b1\u03be\u03b9\u03b4\u03b9\u03ce\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b9\u03bf \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03bc\u03ad\u03bd\u03bf\u03b9, \u03c0\u03b9\u03bf \u03b5\u03c5\u03ad\u03bb\u03b9\u03ba\u03c4\u03bf\u03b9 \u03ba\u03b1\u03b9 \u03c3\u03b1\u03c6\u03ce\u03c2 \u03c0\u03b9\u03bf \u03b4\u03b5\u03ba\u03c4\u03b9\u03ba\u03bf\u03af \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03b1\u03c0\u03b5\u03c5\u03b8\u03b5\u03af\u03b1\u03c2 \u03ba\u03c1\u03ac\u03c4\u03b7\u03c3\u03b7, \u03b1\u03c1\u03ba\u03b5\u03af \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b4\u03ce\u03c3\u03b5\u03c4\u03b5 \u03ad\u03bd\u03b1\u03bd \u03ba\u03b1\u03bb\u03cc \u03bb\u03cc\u03b3\u03bf. \u0394\u03b5\u03bd \u03c7\u03c1\u03b5\u03b9\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03be\u03b1\u03c6\u03b1\u03bd\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b1 OTAs, \u03b1\u03c0\u03bb\u03ac \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03c4\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ad\u03bb\u03b5\u03b3\u03c7\u03bf. \u038c\u03c7\u03b9 \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b1 \u03ad\u03c3\u03bf\u03b4\u03ac \u03c3\u03b1\u03c2, \u03bc\u03b1 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7. \u039c\u03b9\u03b1 \u03b3\u03c1\u03ae\u03b3\u03bf\u03c1\u03b7 \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1, \u03ad\u03bd\u03b1 \u03ad\u03be\u03c5\u03c0\u03bd\u03bf \u03ba\u03af\u03bd\u03b7\u03c4\u03c1\u03bf \u03ba\u03b9 \u03ad\u03bd\u03b1 \u03ba\u03b1\u03bb\u03cc email <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 <a href=\"https:\/\/marketup.gr\/el\/google-business-profile-tips-%ce%b3%ce%b9%ce%b1-%ce%ba%ce%ac%ce%b8%ce%b5-manager-%ce%be%ce%b5%ce%bd%ce%bf%ce%b4%ce%bf%cf%87%ce%b5%ce%af%ce%bf%cf%85\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u03b5\u03b4\u03ce<\/a>, about Google business profile: Tips for every hotel manager.<br>\u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 <a href=\"https:\/\/support.google.com\/hotelprices\/answer\/9238463?sjid=10137536560162984477-EU\" target=\"_blank\" rel=\"noreferrer noopener\">\u03b5\u03b4\u03ce<\/a>, about Hotel Campains. <br>\u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 <a href=\"https:\/\/www.mailerlite.com\/email-marketing-by-industry\/hotels?gad_source=1&amp;gad_campaignid=22077846462&amp;gbraid=0AAAAADlbvHrCHb7lLFPUqEJ1Yaj1FOr7w&amp;gclid=Cj0KCQjwjo7DBhCrARIsACWauSkjhaNoa0jTmhXxQyl2I3JhECBSyh4POCPAbrn0qKPKG18Ibm6DT7EaArHBEALw_wcB\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">\u03b5\u03b4\u03ce<\/a>, about email marketing for hotels.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>7 ways to get more direct hotel bookings For most hotels, bookings via OTAs (Online Travel Agencies \u2013such as Booking.com, Expedia etc.) are an important part of their revenue. However, the cost of this dependency is high, as OTAs&#8217; commissions can range from 15% to as much as 25%.This practically means that they lose a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3034,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[],"class_list":["post-3029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotel-digital-marketing"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/marketup.gr\/el\/wp-json\/wp\/v2\/posts\/3029","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/marketup.gr\/el\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/marketup.gr\/el\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/marketup.gr\/el\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/marketup.gr\/el\/wp-json\/wp\/v2\/comments?post=3029"}],"version-history":[{"count":0,"href":"https:\/\/marketup.gr\/el\/wp-json\/wp\/v2\/posts\/3029\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/marketup.gr\/el\/wp-json\/wp\/v2\/media\/3034"}],"wp:attachment":[{"href":"https:\/\/marketup.gr\/el\/wp-json\/wp\/v2\/media?parent=3029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/marketup.gr\/el\/wp-json\/wp\/v2\/categories?post=3029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/marketup.gr\/el\/wp-json\/wp\/v2\/tags?post=3029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}