The 5 digital mistakes Greek businesses still make (and how to fix them) Nowadays, the Greek market has undoubtedly made huge strides in digital transformation. However, many businesses still make the same mistakes when it comes to digital marketing. From…
Email marketing that doesn’t go to spam In 2025, email marketing remains one of the most effective communication and sales tools for any business. Despite the rise of social media and other channels, email is the most direct way to…
The power of consistency In today’s digital world, businesses face increasing competition for customer attention. Consumers don’t just remember the brands they visit once -they remember the ones that maintain a consistent, recognizable presence across all digital channels. The power…
Social Media Ads vs. Google Ads In today’s digital world, businesses face the challenge of choosing the right advertising platform to maximize their return on ad spend. The choice between Social Media Ads and Google Ads isn’t just about personal…
In today’s digital marketing strategy, you have a great ally and that’s meta ads, which mainly involve Facebook and Instagram. As Meta is constantly evolving, you constantly have new opportunities and options. You can take a look at what you…
Prepare to discover the innovative approaches that will transform the interaction between businesses and their target markets by 2024. In the ever-changing world of marketing, being proactive is critical to success. Whether you do seasoned sales or own any kind…
Today, content marketing is one of the most effective strategies for addressing your target group and encouraging interaction. In the increasingly competitive environment of the digital age, every company needs new technologies to be competitive and improve its strategy. Artificial…
Companies today face a highly competitive environment. The search for the ideal target audience is now demanding and multidimensional, and traditional advertising strategies often fail in terms of results. This is where thought leader ads come in and change the…
Google Consent Mode V2 represents an evolution in how website owners can respect user privacy while still capturing valuable analytics and ad performance data. For website owners, understanding Google Consent Mode V2 is crucial for maintaining compliance with privacy regulations,…
Η Google και η Meta πραγματοποιούν σημαντικές αλλαγές στη νέα εποχή του cookieless για να παραμείνουν αποτελεσματικές και ανταγωνιστικές με βάση τα νέα δεδομένα. Εξαιτίας αυτού, και οι δύο εταιρείες λαμβάνουν μέτρα για την αντικατάσταση, την αναβάθμιση και την εισαγωγή μιας νέας εποχής...
